George Simpson is a dedicated funeral industry professional with over 35 years of experience across the United Kingdom and Australia. He has held senior operational and executive roles with some of the sector’s largest funeral and cemetery operators, including Funeral Director, Regional Manager and Chief Executive Officer.

George established WoodWynd Consulting, a unique consultancy serving funeral, cemetery and crematoria operators only. The consultancy helps organisations strengthen their operations, build resilience and prepare for the challenges and opportunities shaping the future of Australia’s funeral industry.

The WoodWynd Group is also a major supplier of mortuary and funeral equipment to the industry nationwide.

His broad experience across the Australian and international funeral, cemetery and crematoria sectors gives him a strong understanding of evolving industry trends and changing consumer expectations.

Throughout his career, George has focused on improving the services and experiences provided to bereaved clients. He is committed to finding practical and innovative ways to give consumers clear information and well-informed choices when purchasing funeral, cemetery and crematoria products and services.

George served as Chief Executive Officer of Australia’s largest cemetery, with responsibility across:

· Cemetery management and operations

· Strategic and business planning

· Sustainability initiatives

· Land acquisition

· Capacity planning and reporting

· Heritage and safety programs

· Graduate, Australian Institute of Company Directors

· National Diploma in Management Studies, Henley Management College, United Kingdom

· Qualified Funeral Director

· Affiliate member, Cemeteries & Crematoria Association of New South Wales